The Human Flesh Search Engine

It's not really all that well named, but man does it work well.  Basically, if something you do gets posted online and the Chinese netizens really want to find out more about you, the picture/video of you will get passed around different message boards, with everyone chipping in just a bit of information, until someone can track down exactly who you are.  Takes a few weeks maybe, but it almost always gets done, whether you're a kitten killer (warning: it's pretty graphic) or a faceless hottie (warning: not so much of a hottie).  Pretty amazing and scary all at once.  And yes, Chinese people can be very nosy.  (Especially the women.)

Wang Fei, the adulterer in the video, actually won his court case against the woman who identified him online and the website that hosted the message boards, and collected 8,000RMB in damages.  It's the first successful lawsuit of its kind, and it's prompted the Chinese government to start looking into just how they can crack down on this kind of thing in the future.

Perhaps in response to the threat of punishment, the ""Human Flesh Search Informal Alliance" just released the "Human Flesh Search Pact version 1.0 beta". It states:

In order to reinforce the Internet moral awareness of netizens and to improve understand the proper meaning of human flesh search so that it will progress in the right direction to serve the people, this pact was written.

1.  Love the motherland, love the Communist Party, obey the laws, follow the regulations, support and love each other, maintain Internet harmony.
2.  Human flesh search should be follow the principles of honesty, safety, openness, fairness and justice in the pursuit of knowledge that will benefit people.
3.  Internet morality should be abided and the privacy of individuals should not be intruded upon.
4.  Exposure of privacy should be protected with the utmost effort and not disclosed to the public.
5.  Anything related to "corruption," "graft," "praising the good" and "denouncing the bad" is not restricted by articles 3 and 4 above.
6.  Human flesh search must yield accurate and trustworthy information, and the persons who provide the information must assume responsibility for its accuracy.
7.  Civilized language should be used and malicious human flesh searches should not be highlighted or distributed; under suitable circumstances, the affected principals and the websites should be informed about what is happening.
8.  Continuous effort will be made to increase proper awareness of human flesh search.

Update: The flesh engine is now busy at work looking for the killer of "Garfield".